Marketing News
Advertising
LATEST ARTICLES
ANJ issues yellow card on Euro 2020 advertising failures
France’s licensed operators have been warned by the L'Autorité Nationale des Jeux (ANJ) of ‘crossing the line on betting advertising volumes’ during this summer’s...
Michael Holm joins Esports Technologies as new affiliate director
Michael Holm has been selected as the new Affiliate Director of Esports Technologies where he will help manage the company’s overall affiliate strategy.In his...
Affilka signs TruePartners affiliate tracking deal
Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program.The TruePartners program includes...
Spreadex nets Burnley FC shirt sponsorship
Premier League club Burnley FC has named spread betting firm Spreadex as the team’s new principal front-of-shirt sponsor.As part of the ‘multi-million pound’ tie-up, the Spreadex Sports...
Sportsbet.io strengthens Brazilian position with São Paulo sponsorship
São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024.The partnership debuted on Saturday in São Paulo’s fixture...
Irish President addresses ‘serious questions’ on gambling advertising
President of Ireland Michael D Higgins has issued a statement regarding sports betting advertising, arguing that there are ‘serious questions’ to be addressed surrounding...
VBET inks Ukrainian Premier League title sponsorship
Online sportsbook operator VBET has penned a three-year deal for the title sponsorship of the Ukrainian Premier League (UPL).As part of the collaboration -...
Gambling sponsorships halve as clubs meet social responsibility demands
Professional sports clubs are increasingly turning away from sponsorship agreements with betting and gaming companies, as the construction and engineering, automotive and financial services...
Creating new experiences: Fonbet on its sponsorship of the Russian national team
With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their...
Dafabet inks Palmeiras sponsorship deal
Dafabet has entered into a new sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.Under the terms of the deal, Dafabet...
