Michael Holm has been selected as the new Affiliate Director of Esports Technologies where he will help manage the company’s overall affiliate strategy.
In his new role, Holm will take charge of streamlining Esports Technologies’ affiliate platform and leveraging a network of affiliate partners to deliver a strong performance “across multiple markets and across a wide range of products such as esports, sportsbook, casino and ‘Play for Fun’ games”.
Commenting on his appointment, Holm said: “After 15 plus years in iGaming affiliation I’m absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies.”
“This sector is going through an exciting period and I’m looking forward to working with my new team and building the ultimate affiliate product for the sector.”
Holm first began his career as a poker affiliate in 2004. He then went on to work for a number of casino brands including Redbet, Evoke Gaming and Twin Casino.
Mark Thorne, CMO at Esports Technologies, added: “I’ve had the great pleasure of working with Michael on a number of occasions over the last seven years and his knowledge and understanding of the affiliate market is unparalleled, as is his reputation amongst affiliate partners.
“As we continue to look at expanding Esports Technologies’ product offering, Michael is not only an excellent fit but is also perfectly placed to help us pioneer our affiliate model for esports and our business as a whole as we embark on a period of expansion and development.”
